Gamify : How Gamification Motivates People to Do Extraordinary Things

DEFINE THE PLAY SPACE AND PLAN THE JOURNEY

Let’s look at some of the most common parameters that need to be developed in the design phase:

DETERMINE THE PLAYER ENGAGEMENT MODEL

DEFINE PLAYER GOALS

DEFINE THE BUSINESS OUTCOME AND SUCCESS METRICS

DEFINE THE TARGET AUDIENCE

Increase website traffic by X percent in X months
Increase customer testimonials by X percent in X months
Increase member online purchase value by X percent in X months
Increase new customer acquisitions by internal sales by X percent in X months
Launch X innovation projects in X months
Reduce average on-boarding duration to X days
Increase course comprehension by X percent

The targeted business outcomes should be realistic, achievable, explicitly stated, and should include success metrics. For example

Do not invest in any trend or technology (including gamification) without first identifying the business outcomes you expect to achieve

How can an organization achieve success without first defining what success is?