Not all SaaS products are built the same—and not all of them succeed.

The difference?

Knowing exactly where your product fits in your customer’s life.

Is your SaaS a Painkiller, solving an urgent and immediate problem?
Is it an Antibiotic, that fixes a deeper issue over time?
Or is it a Vitamin, something nice to have but not a must-have?

The answer could determine whether your product thrives or struggles.

This book is your prescription for SaaS success—a sharp, no-fluff guide to uncovering where your product stands and how to position, market, and sell it effectively. Through my battle-tested insights, real-world examples, and practical strategies, you’ll learn how to make your product indispensable.

It took me 15+ years in sales, marketing, and product strategy to distill everything I know into this book—so you don’t have to spend years figuring it out the hard way.

If you’re a SaaS Founder, Product Manager, or Marketer, this book will change how you think about building, launching, and growing your product.

So, before you build another feature, launch another campaign, or send another sales email—make sure you're building something that truly matters to your target audience. And that's exactly what this book is all about.

Marketing