Google+ Success: What Your Business Needs to Know About Google+

Do you use Google+ for your business?

Are you wondering how you can be more successful generating traffic and growing a community with Google+?

To learn what your business needs to know about Google+, I interview Martin Shervington for this episode of the Social Media Marketing podcast.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Martin Shervington, who is a Google+ marketing expert, consultant and executive coach. He manages two Google+ communities, Plus Your Life! and Plus Your Business! and has authored numerous books including Developmental Coaching.

Martin shares why he values Google+ and the benefits you can get from it.

You'll learn what Google+ can offer your business and the best ways to get started.

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Here are some of the things you'll discover in this show:
Google+ Success
Why Google+ and what has it done for your business?

Martin explains how he started with Google+ on March 6, 2012, when his book, Developmental Coaching, was out and he was looking for ways to promote it. He considered Twitter, but decided to go with Google+ instead.

After a few days of learning everything he could about the platform, he realized how useful it was and started to make notes. People then started to relate to his notes and shared them.

You'll find out what type of content he shared and why it gave people a better social experience.

Over the last 20 months, Martin has built two communities. Plus Your Life! is very inspirational and about development on the personal side of things, and Plus Your Business! is all about how to use Google+ in business.

Martin says that Google+ not only helped with his book, it also allowed him to start blogging too.

You'll discover how Google+ helped him  find an audience and why it gave him the ability to express himself more in his writing.

Eventually Martin started to blog on his own site because he could move the attention over. He now has 36,000 people a month visit his blog.

Martin explains that there are two mechanisms of Google+ that make it unlike other platforms—social and search. When it comes to Google+, the connection between search and social is unique. No other platform has it. Martin says that the punchline to this is that Google+ is Google.

Listen to the show to find out why the search engine becomes a personalized content-surfacer based on whom you are connected with, and what you have interacted with in the past.

Google+ statistics

The latest statistics state that there are 1 billion Google accounts. This number includes accounts for YouTube, Google+ and Gmail. There are 540 million active users, of which 300 million are active in the stream.

You'll hear Martin explain in more detail why Google+ is more than just a social site.

Listen to the show to find out why Martin believes that in a year, everyone will see that Google has done something amazing with Google+.

The difference between Google+ users and other social networks

Martin says that whenever a change happens with Google+, people in the Google+ community are wowed by the new features. Everybody gets very excited.

There are some great communities that have formed around different niches. It's a positive environment, where everyone is supportive of one another and there is very high engagement.

Martin believes that people are excited to spend time there, because they feel part of a community.

You'll discover some big news that Google+ has in beta testing right now.

Listen to the show to learn how Google has integrated the Goo...