Top 3 Value Bombs:
1. One of the ways we can identify and leverage tectonic shifts is to follow content and media channels talking about these shifts.
2. Passion marketing is identifying what our ideal customers are most passionate about. What are those highest level passions that drive the lives of your customers?
3. There are so many "good" choices that being good is not good enough anymore. Figure out how to make your business a top priority so you can stand out against other options.