I’ll never forget the day a friend called and made me an offer I couldn’t refuse - and I didn’t.
Rob was an event promotor who had snagged the chance to book an up-and-coming comedian named Jerry Seinfeld into a local venue. He needed somebody to warm up the audience and introduce Jerry. I was all in when he agreed to cover my drink tab and let me hang out with Jerry before the show.
It was 1986, and Jerry’s television series about nothing was still in development. I know that because it’s what we talked about before the show. As he munched on veggies and sipped sparkling water, I’ll never forget how focused he was on getting what he wanted. Tired and worn out from living on the road, I asked how he managed to keep going. He said —
“I know exactly what I want. I’m a comedian, so I have to be funny. The only way to be funny is to write funny jokes. The only way to write funny jokes is to write every day. So, I write every day and put a big red “X” on the calendar. Eventually, there is a chain of X’s on the calendar. My goal is not to break the chain.”
Then, in a very Seinfeld way, he screamed, “Don’t break the chain! That’s how you get what.”
Over the years, I’ve read that others have had the same conversation with Jerry. I’m guessing it was a rule of success that he practiced and shared often. I’m happy he shared it with me.
As we begin 2022, pick an action and do it every day until you get so good people notice. And, whatever you do, “Don’t break the chain!”
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