What does it mean to be a “master”? In this episode, we’re talking with the 19th Master Cicerone in the world, Joe Vogelbacher.
Joe is the CEO and co-founder of Sugar Creek Brewing Company, and in 2019, he was the only person to pass what is arguably the hardest educational test in beer. His rank of Master Cicerone is the equivalent of wine’s Master Sommelier—he’s studied practically every aspect of beer and beer service, passing a test that has a fail rate of about 90%.