Marketing Reboot? Are You Ready to Change?

Is your business ready to face the technological and sociological changes that are happening right now?

To learn why you need to consider rebooting the way you market in this rapidly changing world, I interview Mitch Joel for this episode of the Social Media Marketing podcast.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Mitch Joel, author of the book Six Pixels of Separation and the podcast with the same name. His newest book is Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It.

Mitch shares how technology will change the way we market our businesses in the future.

You'll learn the most important trends and how they will impact your marketing.

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Here are some of the things you'll discover in this show:
Marketing Reboot
What's the business world going to look like for our young children, when they enter the workforce?

Mitch shares how the iPad has only been around for the last three and a half years, and so for us to even think about what life will be like in a decade is unfathomable.

He believes that in current business, with the catalyst of technology, we've gone through exponential growth. Mitch says that as human beings we find it difficult to understand this dramatic shift.

Since the iPad has come along, it has imploded the PC market.

Our children will know nothing but technology. It's changing the lives of people and the state of business.

Listen to the show to find out why Mitch questions why anyone would download content and keep it on a hard drive.

Why we need a reboot

In the preface to Mitch's new book, Ctrl Alt Delete, he says, "during this state of purgatory, many businesses will die and many jobs will disappear, but in the same breadth many businesses will thrive, many new businesses will be created, and many new jobs will be invented."

Mitch shares his story of when his agency, Twist Image, first started out in 2000. The idea was to create a modern marketing agency focused on technology and connectivity.

You'll discover what type of people they now hire compared to back then and see how the acceleration has kicked in over the last 5 years.

As far as education goes, Mitch feels that we're not educating young people properly. He believes that we're not setting up an infrastructure for the world as it exists.

As a professional marketer, you'll need to look at how we connect with things, engage with brands and engage in our lives.

Mitch explains what he means by reboot and how marketing professionals are not grasping it. They tend to still hold onto the old ways in which they buy, sell, create and engage with media.

You'll discover why Mitch believes the book is a wake-up call and why it's not forward-looking.

Listen to the show to hear the five movements that have already happened that have shaped business and changed the way we work.

How has the seemingly ubiquitous adoption of social media led to the need for businesses and marketers to change?

Mitch feels the most important element is the intrinsic connection we now have.

For example, when you see two young people shopping in a mall, they aren't just two good prospects for your store—they're more like 1,002 prospects. Young people today have about 500 connections on Facebook, where they chat, share and text. They create a connected society that we've never had before.

Mitch feels that social media, a platform of connectivity, has been a major factor. The adoption has been so intense that he's not sure if marketers or even the peopl...