Social Media Tools: How to Simplify Your Social Media Marketing

Are you looking for a better way to manage your social activities?

Are you wondering what tools can help your social media marketing?

To discover free or low-cost tools to simplify your social media marketing, I interview Ian Cleary for this episode of the Social Media Marketing podcast.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Ian Cleary, the founder of Razor Social—a blog dedicated to social media tools. He's also the social media tools writer for Social Media Examiner.

Ian shares why as a marketer you should look beyond Google Analytics and Facebook Insights data.

You'll learn the services available to keep up to date with relevant content and the tools to use to monitor your overall activities across all social channels.

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Here are some of the things you'll discover in this show:
Social Media Tools
How did you become interested in social media tools?

Ian explains how his history working for software companies and his very strong technology background led him to social media.

When he started to look at all of the key influencers around social media, he soon realized the social media tools niche was perfect because nobody owned that space.

Listen to the show to hear how Ian is amazed by the number of tools in development.

Why you should look beyond Google Analytics and Facebook Insights data

Ian states that although Google Analytics is useful, it doesn't track things such as what's happening on social media related to Twitter or LinkedIn. And the Facebook analytics tool is a little too complicated for many people.

One free tool that Ian recommends is LikeAlyzer, which is a very simple Facebook analytics tool.

It evaluates your Facebook Page and will give you a score out of 100. You'll then receive some basic recommendations on what to improve.

Listen to the show to find out what other amazing recommendations it will reveal.

Tools to help marketers keep up with news and content they may want to share

Ian explains why there is a lot of activity in this area. The two tools that Ian likes to use on a day-to-day basis are Feedly and Scoop.it.

Feedly is a website that allows you to read a selection of posts from any blogs you subscribe to. When you log in, you will see the latest posts. It has a really nice user interface.

You can access the content through the web and your mobile device. It also integrates with Buffer app. You'll discover how this can help you with your social media workflow.

Another advantage of Feedly is you can group the sites you subscribe to. You'll hear Ian explain the benefits of this and how he groups his.

The integration of Feedly and Buffer saves marketers a lot of time.

Another tool to help you discover content is Scoop.it. You can follow people on Scoop.it to find relevant content. You can then add this content to one of your boards.

It's not only a great way to find content, but also for others to help create it for you.

Scoop.it is similar to Feedly in terms of the collection of content, except it's based around people who pick the content for you. You'll discover how to find the right people to follow and the most popular boards around your niche.

Ian shares what replacement he uses for Digg and why it's a good source of content.

Ian uses a tool within Facebook called Post Planner. It shows you trending content and what's been shared the most. You can then select content and add it to your Facebook Page.

Listen to the show to hear about how LinkedIn has invited authorities to bl...