It's Giving Glossy: Why K18’s Transformative, 4-Minute Hair Mask is *Actually* Legit with Co-Founders Britta Cox & Suveen Sahib

It’s what Kim Kardashian has been using to keep her bleach blonde mane smooth and shiny, so what makes the K18 hair mask so #DamnGood? Co-founders and husband-and-wife duo Suveen Sahib and Britta Cox are here to reveal the secrets behind the TikTok-approved K18 hair mask that’s like “silk-in-a-bottle.”

In today’s episode we find out:

What K18 is, how it works and why the technology is like “Retinol for your hair.” What makes K18 different from other bond builders like Olaplex How to work K18 into your haircare routine, including for curly hair types Why some users may not be getting all of the benefits of K18 (hint - it could be your shampoo!) How the quick-drying, anti-breakage Aquis hair towel is linked to the science behind K18 What the founders have up their sleeve next

*Exciting news - we’re doing a giveaway of K18. Follow us on TikTok an Instagram where we will reveal more details soon!

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For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/

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