The Basics, Part 4: How Do You Create Brand Awareness? | BoF Education

In the final instalment of The Business of Fashion's series, 'The Basics', Imran Amed explains how to build brand awareness in the early years of a business.

To sign up to the Daily Digest newsletter click the link here: http://bit.ly/BoFnews

For a limited time only we are offering our podcast listeners an exclusive 25% discount on an annual BoF Professional Member. To get 25% off your first year of an annual membership click the link here: http://bit.ly/2KoRRBH, select the annual package and then enter the invitation code PODCAST2018 at checkout.

To contact The Business of Fashion with comments, questions, or speaker ideas please e-mail podcast@businessoffashion.com. For all sponsorship enquiries, please e-mail advertising@businessoffashion.com.