Facebook Live: Fuel All of Your Content With Live Video

Do you broadcast on Facebook Live?

Want to discover how to use your videos to create more content?

To explore why Facebook Live is a path to success for creators, I interview Chalene Johnson.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Chalene Johnson, a lifestyle expert, author of Push, and host of two top podcasts: Build Your Tribe and The Chalene Show. She's also active on Facebook with 1 million fans and regularly uses Facebook Live.

Chalene shares how she uses Facebook Live.

You'll discover what she does to leverage the content she captures.

Share your feedback, read the show notes, and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
Facebook Live
Chalene's Background With Video

While Chalene has developed a number of businesses, most people associate her with fitness and a program called Turbo Kick that she created for fitness instructors to teach in health clubs.

Instructional videos were part of the program and when a cast member fell ill, Chalene was forced to be on camera. Since that time, she's done many videos and discovered the more she relaxed, the better she could connect with her audience, whether it was for fitness or business.

Chalene first broadcast live on Periscope in the summer of 2015. She remembers it well because it was also the day she was hacked. Chalene stresses there's no correlation between the two events. You can listen to Episode 158 of this podcast for the backstory.

When she got early access to Facebook Live, Chalene went live and applied what she'd learned on Periscope. Her first Live reached a half-million people within 20 minutes and she knew it was a game-changer.

Listen to the show to discover Chalene's philosophy on the importance of doing things that are scary.

What Facebook Live Is All About

Chalene believes Facebook Live is like TV, meaning you can use it to spread your message, become famous, or have a reality TV show.

Mike and Chalene discuss the connection between bloggers becoming paid authors, musicians on YouTube becoming paid recording artists, and the likelihood that a future show host will be discovered through Live video.

Listen to the show to hear why podcasters should consider live-streaming video.

How Chalene Goes Live

Chalene and her team have an organic plan in place for her Live videos. The calendar is set around the promotion of the Virtual Business Academy, the Marketing Impact Academy, and Smart Success. Eighty percent of the content for each Live broadcast relates to the upcoming promotion, so it attracts the people interested in the related product. Currently, she's promoting Smart Success.

Chalene aims to go live a couple of times each week. She's noticed that the longer she broadcasts, the better the video does in terms of reach and live viewers. Often, she plans to go live for 15 minutes but ends up broadcasting for an hour.

Chalene's Live prep starts when she wakes up at 5:45 AM. She spends the first hour of her day in learning mode focusing on a certain topic. She then finds a way to relate what she's studying to the product she's promoting.

For example, since she's studying the neuroscience behind behavior, discipline, and habits, she'll do a Live broadcast about developing good habits, which ties into her promotion of Smart Success. To prepare, Chalene writes down a proposed title, five bulleted discussion points, and any research or stats she wants to reference.

She describes how to start a broadcast and in which order to share information.

In the first 10 seconds, tell people what you're talking about and why they need to stay tuned.