In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them. Whether you’re a novice or a sales veteran, understanding how the brain works will make your job easier, clearer, and more lucrative. Plus, you’ll find some cool and surprising facts along the way.
