Top 3 Value Bombs:
1. Go back to your home page or own site. Look at it with fresh eyes and think of how you can make things easier and simpler. Eliminate friction and make it simple for people to buy and you can see a huge difference.
2. Shorter is better. If its not easy for people to buy stuff from you, you are missing out in a major way.
3. More customers means bigger business. Think through investing to freebie folks who are likely way invested in your brand.
