Naming something after yourself: a grand display of egomania, or the humble willingness to be overshadowed by your own product? Stationery expert James Ward tells the tale of the people who begat the eponymous ballpoint pens Bic and Biro, because, according to 99% Invisible’s Roman Mars, “When it comes to word origins, an eponym is … Continue reading 21. Eponyms I: The Ballad of Bic and Biro
