#112: The Nasty Icon of Retail, Sophia Amoruso

Sophia Amoruso (@Sophia_Amoruso) is the Founder and Executive Chairman of Nasty Gal, a global online destination for both new and vintage clothing, shoes, and accessories. Founded in 2006, Nasty Gal was named “Fastest Growing Retailer” in 2012 by Inc. Magazine, thanks to its 11,200% three-year growth rate. Sophia has been called "fashion's new phenom" by Forbes magazine, and she has become one of the most prominent and iconic figures in retail. She recently founded the #GIRLBOSS Foundation, which awards financial grants to women in the worlds of design, fashion, and music. Sophia's first book, #GIRLBOSS, is a New York Times bestseller published in fifteen countries. Show notes and links for this episode can be found at www.fourhourworkweek.com/podcast. This podcast is brought to you by Athletic Greens. I get asked all the time, “if you could only use one supplement, what would it be?” My answer is, inevitably, Athletic Greens. It is my all-in-one nutritional insurance. I recommended it in The 4-Hour Body and did not get paid to do so. Get 50% off your order at Athletic Greens.com/Tim. This podcast is also brought to you by Vimeo Pro, which is ideal for entrepreneurs. In fact, a bunch of my start-ups are already using Vimeo Pro. WealthFront uses it to explain how it develops personalized investment portfolios. TaskRabbit uses it to tell the company’s story. Twitter uses it to showcase Periscope. Why are they using it instead of other options out there? Vimeo Pro provides enterprise level video hosting that typically costs thousands of dollars for a tiny fraction of the cost. Features include: Gorgeous high-quality playback with no ads Up to 20 GB of video storage every week Unlimited plays and views A fully customizable video player, which can include your company logo, custom outro, and more You get all this for just $199 per year (that’s only $17 per/mo.) There are no complicated bandwidth calculations or hidden fees. Just go to Vimeo.com/business to check it out. If you like it, you can use the promo code “Tim” to get 25% off. This is the deepest discount you will find anywhere for Vimeo Pro.