How An Emergency Nurse Broke into Fashion During the Pandemic

Oluwole Olosunde, the founder of streetwear and home goods label Against Medical Advice, speaks at BoF VOICES 2020 on lessons from the crisis and the importance of making room for new talent.

In the fight to curb the coronavirus pandemic, frontline medical workers emerged as heroes. During VOICES 2020 last December, BoF welcomed one of them, the emergency nurse-turned-fashion designer Oluwole Olosunde, to share his truly unique perspective on what the fashion industry can learn about nurturing young talent.Olosunde is a trauma nurse whose ambitions go far beyond healthcare. Known as Wole to friends and as Guacawole online to his more than 20,000 followers, he spent 2020 juggling treating patients at a New York City emergency ward with launching his streetwear and home goods line, Against Medical Advice.In this week’s BoF podcast, he discusses how his experiences treating patients in a multi-cultural, multi-lingual city have informed his approach to design, and the importance of giving motivated young talent a chance.

Related Articles:The Emergency Room Nurse Turning His Fashion Dreams Into a RealityVOICES 2020: Fixing the Fashion System

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