In this episode I'm joined by Brandon Truaxe the Founder of Deciem: The Abnormal Beauty Company. With brands such as The Ordinary, Hylamide and Niod under their umbrella Deciem has been described as a 'disruptor' and in this show I talk to Brandon about how his approach to the beauty industry was born and why he thinks it has been such a successful one. We also discuss mixing business with friendships, how bloggers have been key to companies like Deciem flourishing and what else is on the horizon. I quiz Brandon about the recent investment from Estee Lauder Companies and the implications that may have on the business.
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