Smart Talks with IBM: How Audi Put Innovation in the Driver's Seat

Audi's journey to reinvent the customer experience has evolved from assumptions to data based decisions. In this episode of Smart Talks, Robert and Joe talk with Debbie Vavangas, VP IBM Garage, and Antony Roberts, Audi UK's Head of Digital, about Audi's transformation to create smarter experiences and how they adapted to grow their customer base without the luxury of in-person shopping during the pandemic.
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