When Sam Phillips sold Elvis’ contract in 1955 he used the money to start WHER, an all-girl radio station in Memphis, TN. In this episode we move from the pink plush studio in the Holiday Inn, with undies hanging on clotheslines in the lobby, into the 1960s and a new studio in the Mid-City building, Memphis. Set against the backdrop of the civil rights movement, the women’s movement, Vietnam, and the death of Martin Luther King—the story of WHER continues following the women who pioneered in broadcasting as they head into one of the most dramatic and volatile times in the nation’s history.