Snapchat Content Strategy: How Marketers Can Win With Snapchat

Are you on Snapchat?

Want to know how to use it for marketing?

To discover how to create a content strategy on Snapchat, I interview Carlos Gil.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Carlos Gil, the head of social media marketing at BMC Software and co-host of the Social 545 podcast. He's also an avid Snapchat user.

Carlos will explore Snapchat, and specifically, how marketers can benefit from it.

You'll discover why Snapchat isn't just for Millennials.

Share your feedback, read the show notes and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
Snapchat Content Strategy
How Carlos got started on Snapchat

In 2013, Carlos had been working in social media for about eight years and was leading social media for a supermarket chain, when a teenager told him Facebook was essentially for older people. He decided as a marketer, he needed to get on Snapchat, because the Millennials who were using it would soon be adults.

He says he spent most of 2014 getting to know the platform and creating content. Over the course of a solid year, Snapchat became his go-to social network.

Carlos began seeing more of his friends within the social media marketing community on the platform. What sold him on Snapchat over other networks like Twitter, Facebook, and Instagram, was the engagement. Snapchat essentially forces your audience to come back and watch your content within a 24-hour period, because if they don't see it, it goes away.

Listen to the show to learn about Snapchat's previous reputation.

Why marketers and entrepreneurs should be on Snapchat

Last February, we had Gary Vaynerchuk and Shaun McBride (aka Shonduras) on the podcast to discuss Snapchat. A year later, it looks like Snapchat is about to explode.

Snapchat has more than 200 million monthly active users and its audience continues to grow and mature. Snapchat is very transparent when it comes to their demographics, and reports that 77% of their user base is above the age of 18.

Carlos thinks people are consuming so much content on Snapchat because it puts what you love about Twitter (the micro-content aspect) and what you love about YouTube (pressing a Play button to sit back and watch content) into a single app. You can go in and press a button to see what anyone you're following has done in the last day.

He explains that when you publish content on Snapchat, it's available for 24 hours, which forces your network to come back and watch it. The messaging feature on Snapchat, which works almost like a text message, allows you to send content directly to your friends. Then, you can specify how long you want that content to be seen, and see when someone views your content .

Listen to the show to discover why Snapchat is amazing at getting their users' attention.

Types of Snapchat content

Carlos shares that there are two different kinds of snaps: one is a photo and the other is a video of up to 10 seconds.

For images, he says there are a couple of different filters you can use to change the contrast and color of your photo. There are also geofilters, which are graphic overlays for your photos, based on your location. For example there are geofilters exclusive to cities and other locations such as Disneyland.

Videos have the same geofilters, but also have features like fast-forward, rewind, and slow motion. There are a couple of additional tricks to spruce up your snaps so they look better than average video content on your smartphone.

Listen to the show to hear what else you can add to your Snapchat photos.

Snapchat Content Strategy