EP-341 Sarah Flora of Flora Brewing

Expertise is an easy thing to pin down … or is it? There’s the oft-cited 10,000 hours that it takes to become an expert. Or there’s a dictionary we could pull from a book shelf or mobile device to look up a definition. Or maybe we just know it when we see it in action. There are all sorts of experts who share all sorts of expertise with the world, and whether they know it, like it, or claim it, it’s inspiring. We could turn to Google any time we want, but there’s something special—and perhaps necessarily human—about not relying on a manual or book and finding expertise from another person.
In this conversation, we hear from Sarah Flora, a homebrewer with a large following across social media and YouTube, an award-winning podcast, and by all means, an expert. She connects people across the globe with tips and insights on the homebrewing process, beer reviews, and light-hearted reflections on what it means to exist in the beer and homebrewing worlds. Throughout this chat, we connect these things to how Sarah approaches educating herself and others, the value of taking risks, and why it’s valuable to have loved ones giving you a little push when you need it.
Sarah was part of Good Beer Hunting’s 2021 Signifiers—an annual collection of people GBH celebrates who shape the future of the beer industry. It’s Sarah’s expertise that puts her in that position, and a drive to learn and improve that will help you understand the “how” and “why” she inspires others. The thousands of interactions Sarah gets on Instagram posts or YouTube videos every week are basic measurements of her impact, but as you learn more about her as a person as we talk, you’ll likely find an even greater appreciation for how she uses her skills to make being an expert delightfully human.