Video Production: How to Create Quality Videos Quickly

Do you create videos for your fans and followers?

Want to improve the quality?

Today, Roberto Blake is with us to explore how quality videos are produced.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.

Roberto Blake, a visual and video marketing expert, has a popular YouTube channel where he teaches YouTube marketing and video editing. You can find out more at RobertoBlake.com.

Roberto explores the ins and outs of producing quality videos. You'll discover tools you need for video production.

Share your feedback, read the show notes, and get the links mentioned in this episode below.
Listen Now

You can also subscribe via iTunes, RSS, or Stitcher.

Here are some of the things you'll discover in this show:
Video Production
Roberto's Story

Like many kids, Roberto grew up watching Disney and was fascinated by all the behind-the-scenes information about the animators, storytellers, and moviemakers. He says animation wasn't in the cards, so at about 14 or 15 years old he switched to video and was producing online video as a hobby for about six years before YouTube existed.

Rob says he didn't join the YouTube craze when it first launched, and shares that changed around the time he left corporate life for entrepreneurship.He'd already been running a blog to help creative professionals (designers, artists, web design), and found it was easier to answer questions and provide tutorials with video than it was to write and re-write the same email replies or blog comments over and over again.

Roberto notes that if business people use video to address commonly expressed customer pain points, they're essentially buying back some of their time; it makes things easier on everyone.

How did Roberto decide to turn video into a business? He'd been making ad revenue on the blog side and wanted to scale his existing freelance business. As he focused more on teaching web and graphic design, rather than social media marketing, he decided producing video content was faster than organizing his thoughts around screen captures and stills.

Plus, Roberto believes that, if he's going to teach someone how to use Adobe Premiere Pro, a full-screen video tutorial like the one below is more helpful than still images and walls of text.

httpv://www.youtube.com/watch?v=AxkXrPzEGtI

Listen to the show to learn more about Roberto's early experience working with a wedding videographer.

Why Video is so important today

Roberto explains that one of the easiest and most practical ways for people to learn is through video, because they can see a process. Even when the video isn't based on a demonstration, like with software tutorials, there's value in seeing another human being; reading that person's micro-expressions and mannerisms can help cut the learning curve.

Roberto remembers growing up watching Bob Ross, Reading Rainbow, and VideoSmarts, a program in the 1980s that helped children with memorization games, learning concepts, and reading. He notes that if individuals and businesses take advantage of educating via video, and make it engaging, fun, and informative, they'll find their content resonates with people.

Listen to the show to discover my personal connection to early training DVDs.

What to Do Before Recording

Whether you're using a smartphone or a DSLR camera, one thing Roberto recommends before recording is to check the environment. Look for and remove any distractions from the background. For example, if there's noise from cars driving by you can change your location. If there's a part of your office that needs to be cleaned, you can tidy up.

He also says you should think about the context of your background. For instance, when Roberto does personal vlogs as motivation for creatives and entrepreneurs who might be thin...