How to Grow a Business Using YouTube

Do you want to use YouTube for business?

Want to learn how to script and produce YouTube videos for your business?

To find out how marketers can develop a business channel on YouTube, I interview Sunny Lenarduzzi.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Sunny Lenarduzzi, a video marketing expert. Previously she was a TV news reporter and the host of the Social Update from Hootsuite. Now she produces regular videos focused on social media, creates online courses, and helps her clients find success with YouTube.

Sunny Lenarduzzi shares insights from creating her own business on YouTube.

You'll discover how to use social media to drive traffic to your YouTube channel.

Share your feedback, read the show notes, and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
How to Grow a Business With YouTube
Sunny's Story

Sunny has a background in traditional media (broadcasting, television, and radio), but fell in love with social media in the early days of Facebook and Twitter.

She started an online magazine and after building the brand organically using YouTube and other social media platforms, she ended up with a social media consulting business.

When Sunny noticed she was routinely getting the same questions from her clients (such as how to build a Twitter following or how to use Instagram video), she started using YouTube FAQ to record and send the answers to clients. Her first video tutorial now has almost 80,000 views.

Today, her channel (started in March 2015) has amassed over 60,000 subscribers and 3.8 million video views.

httpv://www.youtube.com/watch?v=9D7qmseGz6o

Listen to the show to learn more about how Sunny came to partner with Hootsuite on the Social Update.

The Path Between YouTube Videos and Business

It's all the about email addresses. The biggest thing to remember, Sunny says, is that YouTube is a social media platform. She reminds listeners that social media algorithms change and you can't always rely on social media reach to get your message out. That's where an email list comes in, and she notes that YouTube is vital to growing your email list.

For example, Sunny created a tutorial on How to Get More Views on YouTube, in which she offers a free YouTube SEO checklist. Every week, she gains about 200 email subscribers from that one video.

httpv://www.youtube.com/watch?v=LokwDpM1wnc

Sunny explains the importance of helping your videos rank on page one of Google and YouTube search, and shares that the first 24 hours of a video's life are vital in determining where the video will rank. For this reason, when she has a new video, she spends that first day driving people directly to the video on YouTube.

Sunny credits getting ranked on the first page of Google or YouTube search results with the growth of her business over the past year. People found her videos when they were searching for help on certain topics such as how to use Snapchat, Twitter, YouTube, etc.

Answering questions related to these topics introduces her to potentially thousands of new people a day, and capturing the email addresses of those people grows her potential customer database.

Sunny shares that she uses a customized Leadpages link, designed in the same branding as her website, to collect her leads.

Sunny says to create your freebie based on what you eventually want to sell. Make it a guide, a checklist, or an ebook.

If writing isn't your strong suit, there are other options to use for the freebie, such as audio training or short video courses. For example, Kimra Luna offers a two-day video mini-series for her Rock-It With Webinars.