It started when i went to the website. "FLOODLAND BREWING" it read in all
caps at the top. "Floodland is a brewery in Seattle" below. A spot to enter
your email. You want to know more? There’s a text file FAQ with some basic
points of info. That’s it.
When I first came across the homepage—if you’d dare call it that—I had no
idea what to expect. The business was started by Adam Paysse, one of the
original partners of the city’s beloved Holy Mountain Brewing. He had
decided to go on his own with this venture, taking over a modestly-sized
storage space in Seattle’s Fremont neighborhood and filling it with
barrels, focusing on a collection of barrel-fermented and mixed-culture
beers. He released his first beers in 2018 to wild fanfare, and it really
hasn’t stopped.
What interested me in seeking out and chatting with Adam pretty much went
right back to that website. He has a deep appreciation for his craft, and
like the barebones appearance of his digital presence, is straight-forward
in what motivates and excites him. He talks up his friends and partners,
local farmers, and fellow brewers who inspire him. He worries about social
media and line culture. He is wonderfully committed to the people he cares
about and what he does for a living. He’s a fascinating guy, and one who
doesn’t really talk publicly too much.
It made for an incredible, wide-ranging conversation when we met in Seattle
this spring. Spending an afternoon with Adam quickly introduced me to a
personality I’m thankful to know, and happy to follow. In the Pacific
Northwest, he’s got lots of fans, and if you haven’t heard of him yet, I
hope this introduction puts him on your radar, too.
This is Adam Paysse of Floodland Brewing. Listen in.