16 Twitter Tools for Social Media Marketers

Do you use Twitter in your social media marketing?

Want to be more efficient and productive on the platform?

To talk about a wide range of Twitter tools for social media marketers, I interview Ian Anderson Gray.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview social tools expert Ian Anderson Gray. Ian blogs about social tools at Seriously Social, which can be found at iag.me. He's also a website developer, speaker, and social media consultant.

Ian will explore a slew of Twitter tools for marketers.

You'll discover tools for social sharing, managing followers, analytics, and more.

Share your feedback, read the show notes and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
16 Twitter Tools for Social Media Marketers
Ian's background

After college, Ian says he got started in the technology sphere by building websites at the web agency he founded. Then, about five or six years ago, he became interested in social media and started blogging at Seriously Social.

He shares that he was most interested in the tech side of social media. Specifically how tools could help him be more efficient and productive. That's when he began writing on social media tools. From there, Ian has moved on to consulting and speaking.

Listen to the show to discover Ian's original career path.

Social Sharing Tools

Ian starts off with missinglettr, a relatively new tool he's using as a drip-feed marketing system for Twitter. He explains that it extracts images, titles, and text excerpts from your latest blog posts, and then posts them through your Twitter account for up to a year.

Simply connect missinglettr with your RSS feed, Ian says, and whenever you have a new blog post, you're notified to go into missinglettr and review the pieces extracted from that post. Select the ones you like and edit them and you'll have a whole year's worth of content from a single blog post. For example, in a list post, Ian explains, missinglettr will likely extract the title of each section, as well as your logo, some text quotes, and images.

He says Missinglettr offers a free plan that doesn't include extracting images, and quotes premium plans starting at $15 a month.

To keep up with the latest articles from his favorite authors and blogs, Ian uses Feedly. He explains how to take things a step further by connecting it with Buffer and IFTTT (If This Then That).

After you add both your Feedly and Buffer accounts to IFTTT, you can create a recipe that says IF you save an article for later in Feedly, THEN it will be added it to your Buffer queue for sharing to your Twitter followers.

Ian says it's an easy way to share the best content you find (either your own or other people's) as you read it, and mentions that it works whether you're using Feedly on a smartphone or the web. He shares that while IFTTT is free, Buffer and Feedly both offer free and paid options, and explains that for this combination to work, you'll need to have a paid Feedly account, which is $5/month.

While Friends+Me is technically a Google+ sharing tool, Ian says it works really well for cross-posting whatever you put on Google+ to Twitter, as well as other social networks. The tool offers both free and paid plans. Ian likes it because Friends+Me takes only the title of your Google+ post (it knows you have only 140 characters per tweet), the article link, and the article's image, and shares it to Twitter.

Listen to the show to learn what Ian really likes about Friends+Me.

Content Discovery Tools

If you're looking for timely content to share, Ian suggests using the Trending Now feature of BuzzSumo.