In fact, very few people have the guts to put the F word in the title of their NYT bestselling book (it's been on the list for 9 months straight).
But that's one reason Mark Manson has become such a popular writer, both in the blogging and the book publishing world.
He has spent years studying self-help, traveling the world, living in different cultures, and learning from his own life experiences about what actually makes us happy and successful.
And what he has learned runs counter to what a lot of people say is true.
I loved diving into these topics with him because I can tell Mark is a truth-seeker. He's not afraid to speak up about what he has learned, even if it isn't the most popular idea.
