At a time when hard seltzers are the hottest beverage alcohol around—and spirits are slowly chipping away at servings once strongly held by beer—what’s a brewery to do? Businesses across the country have spent the past two years diversifying what used to be beer-only portfolios to best address the changing attitudes and tastes of drinkers.
That’s recently led to a wave of American breweries entering an emerging space of RTDs—or “ready-to-drink” beverages. Listen in for more.