How to Get More Engagement With Facebook Live

Want more people to watch, share, and comment on your live videos?

Looking for tips on improving the quality of viewer engagement?

To explore how to get more engagement with Facebook Live video, I interview Stephanie Liu.
More About This Show
The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Stephanie Liu, a live video expert and social media consultant. She hosts a Facebook Live show called Lights, Camera, Live, which is focused on helping businesses succeed with live video.

Stephanie explains how to promote your Facebook Live video with events and crossposting.

You'll also discover how questions, requests to share, and bots can improve Facebook Live video engagement.

Share your feedback, read the show notes, and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
Engagement With Facebook Live
Stephanie's Story

Stephanie is an ad agency veteran. After working in the ad agency world for about 15 years, she decided to start her own business focused on a social media strategy. In a crowded field, Stephanie decided the best way to stand out was to do live video. She wanted to be an early adopter to separate herself from the pack.

About 2 years ago, when Periscope was a big deal and Facebook Live was just rolling out for the masses, Stephanie started going live with OBS Studio, and Facebook Live provided the most client referrals.

In a collaboration with Chef Claudia Sandoval, the winner of MasterChef Season 6, Stephanie had one of her early successes with live video marketing. Claudia was working with T-Mobile and MasterChef on a Facebook Live promotion for the new T-Mobile Tuesdays app. Claudia noticed Stephanie's efforts to break into live video and asked for Stephanie's help figuring out how to do it.

Stephanie planned a low-tech live video with Claudia using a regular iPhone 6 and one ring light. They created plans to generate buzz before the live event, keep people engaged during the broadcast, and keep the app top of mind and tip of tongue after the live broadcast.

During the live stream, Claudia made her famous Tres Leches Cake recipe. The broadcast lasted about an hour and a half. The whole time, someone held the iPhone by hand. They didn't have a tripod because Claudia was moving around the kitchen, and this was before anyone was using a live gimbal.

The results of the promotion were amazing. As soon as Claudia went live, the video had 843 peak live viewers. Right after the broadcast, 1.5 million people opened the T-Mobile Tuesdays app, and Claudia's cookbook had 178,000 downloads.

Since then, Stephanie has continued to help clients build their brands and bottom lines with live video. Whether a client is launching their own Facebook Live show or incorporating live video into their events, Stephanie helps make their live video marketing a success.

Listen to the show to hear Stephanie talk about her friendship with Claudia.

Why Focus on Facebook Live?

Stephanie thinks marketers who want to hit the ground running with Facebook should focus on Facebook Live because it has 10 times more reach than all other types of Facebook content. Since Facebook changed its algorithm in January 2018, organic reach has been dwindling to nothing.

Facebook Live video also has six times more interactions than recorded video. These interactions keep your brand top of mind and tip of tongue, and are a way to attract the meaningful engagement that Facebook wants. I note that the results Stephanie has seen with reach and engagement reflect what Social Media Examiner experiences, going live multiple times per week.

Stephanie has also learned that a new product, Facebook Live Producer, will make going live much easier. At the Facebook F8 conference in May 2018,