If you're in a position where you can make a serious investment into your personal brand, you should be putting as much content out as possible and investing in a team that will help you get to where you need to be. Content is the currency of the internet. Loved talking to Brian Mazza, founder of The Ainsworth restaurants about blowing up a personal brand, by producing content at scale.
Check out Brian here:
https://www.instagram.com/brianmazza/