Nick is the live producer for Star Wars: Galaxy of Heroes at EA. He helps to design the goals and strategy which includes significant character releases, monetization opportunities, and anticipating players' needs.
Key Points:
Spend a lot of time upfront in building the ways to mess with the game.
Engage with players so they know that you will make changes.
Don't alienate your players with a feature that makes no sense.
Have a second set of eyes that double check your work.