How to Get Your Videos to Perform in Search

Do you create YouTube videos?

Want to get them seen?

Amy Schmittauer is here to help you discover how to get your videos to rank in search.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Amy Schmittauer, a video marketing expert, public speaker, and host of the Savvy Sexy Social YouTube video series. Amy helps marketers with YouTube and social media tips and explores how to get your videos to perform better in search.

You'll discover what goes into creating the headline, description, tags, and thumbnail for your videos.

Share your feedback, read the show notes and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
How to Get Your Videos to Perform in Search
Centralizing video

Amy recommends to always consider the platform before uploading a video. Don't plan to create an awesome Snapchat story with the intent to upload it to YouTube. That derails your focus. The most important thing is to recognize the platform and deliver a product that will be welcomed in the context of that situation, whether it's Snapchat, Instagram, Vine, or YouTube.

How you would present a video on YouTube is very different than how you would present a video on Facebook, especially since you want to create something successful for a specific environment.

There's one exception to keep in mind. An influencer who wants to build a Snapchat portfolio needs to find a way to retain that material (a place to put it to be rewatched), since it will expire in 24 hours.

If you create content on YouTube, it may make sense to edit in footage from Instagram, Snapchat, a live stream, or something else to give a little context. However, a Snapchat story, uploaded in its original form to YouTube, will not do as well as it would on the original platform.

Someone took a bunch of Zach King's Vine videos, strung them together, and put them on Facebook and YouTube, which caused him to explode. So I asked Amy if material from Facebook Live could easily go up on YouTube. She said it could, but the platforms are still different environments.

Facebook Lives aren't always as fun on playback, she explains. Also keep in mind that if you get on Live and are just sitting there, going through some sort of programming or curriculum, and talking to comments, it's going to drag on. It doesn't matter if it's 10 or 30 minutes, it won't be fun for anyone on YouTube to watch in a replay.

If you broadcast with more intention (for example, mention big news that just happened) and possibly reference a couple of comments here and there (but stay focused), that may be a good repurposing opportunity for YouTube. You want the audience to feel like they're having a similar experience to when it was live.

Amy says Facebook and YouTube are about the same in terms of uploading. You take a produced piece of content, upload it, and put it out to the audience subscribing to that channel, whether it's a YouTube page or Facebook page or profile.

However, when people watch a video on YouTube, it's an intentional move. They have to go to a video and click Play. Then the audio and video immediately begin.

On Facebook, and now on Instagram, posted videos are put in the viewers' faces. When people scroll though their feed, they may or may not see it and they may or may not click the Play or Audio buttons to watch and listen. Plus, the audio on Facebook goes on when the viewer clicks it, so they could start listening at any point in the video.

Viewers go through a different thought process before they decide to watch a video on either one of these platforms.

Listen to the show to learn why you want to put videos of similar le...