Walk down the right aisle at your grocery or convenience store and you might come across an alcoholic version of just about anything. Hard seltzer is an obvious. Hard kombucha is gaining traction. Hard yerba mate? You bet. It should be no surprise that hard coffee is now a category worth tens of millions of dollars. In this episode, we meet the people behind one of the companies carving out a corner of this increasingly successful—and interesting—hard coffee space. We meet Amin Anjedani, Sam Madani, and Kai Drewry of BOMANI Cold Buzz, a 5.7% alcohol-infused cold brew. The trio are friends who have identified this percolating space and have created a premiumized version for a category once monopolized solely by Pabst Blue Ribbon Hard Coffee.
How can this space exist? How is this not Four Loko 2.0? These are things we'll learn about as the three co-founders give insight on a continued evolution of beverage alcohol. We're at a point where consumers can find just about anything to fit their mood or occasion—with or without alcohol—so it actually makes perfect sense that in 2022, we should be talking about what's next for alcohol-infused coffee.
