Mike Willis runs West Craft Specialty Imports, which brings a variety of beverages into British Columbia. His portfolio—focused almost entirely on barrel-aged beers and other releases in the sour or tart wheelhouse—creates a unique situation for West Craft. At a time when those types of beers may seem a bit intimidating or odd for BC beer drinkers, he's leaning in hard, hoping the market is just on the cusp of opening up.
