Shout out Susanna Page for the podcast intro! This might be one of the best episodes for DTC businesses that listen to the podcast. I did a fireside chat in London recently, got a lot of questions on Empathy Wines and KSwiss which I answered in a way to bring value to anyone selling direct to consumer. Would love for you to listen to the whole 19 minutes and tweet me @garyvee if you have any feedback/questions ;)
Timestamps:
:45 - How Empathy Wines started 3:15 - Year 2 of Empathy: act more as a brand rather than leveraging a personal brand 3:50 - Is Instagram the most important platform for Empathy? 6 - What is the best way for a DTC company to build brand 9:15 - Why it’s tough for publicly traded companies 12:15 - Brands moving into physical retail spaces 13:20 - Consumer’s only care about convenience 15 - KSwiss 004s campaign 16:15 - The role of influencers in DTC
