In the past year, there’s been plenty of talk in the industry about how
cannabis is going to impact drinking trends. There’s been close attention
paid to states in the U.S. where marijuana has become legalized and its
potential connection to declining alcohol consumption, which was on the
downward slide anyway.
But that’s not why we’re here today. In this episode of the GBH Collective,
we are talking THC and CBD, but plenty of beer and food, too. As part of
our special series of interviews to dive deeper with Good Beer Hunting
contributors and friends on topics of writing, beer and the stories you
read and hear from GBH, we’re chatting with Jesse Friedman. As something of
a serial entrepreneur, he’s started a number of personal and professional
enterprises, although you may know him best as a co-founder of Almanac Beer
Company, and more recently Fava, a Los Angeles-based creative consulting
and events company that focuses on the food and beverage space.
If you’re an avid Good Beer Hunting reader, you may also know him for an
award-winning piece he wrote about food and beer in 2017, and his newest
story, in which he explores food, beer, and cannabis in Alaska. All these
interests and areas of expertise come together in this interview, where we
talk about how he approaches his writing, especially when covering a
nascent and somewhat taboo topic in marijuana.
This is Jesse Friedman, entrepreneur, brewer, and foodie. Listen in.