Desiree Verdejo took a leap of faith: she left the grind of New York corporate law and opened a boutique in Harlem, which eventually led her to found Hyper! skincare. Desiree joins Jonathan to talk all about how she made this massive pivot over time and to follow your own instincts. Plus the two go deep on hyperpigmentation for sensitive skin of all shades, ingredients and formulas, and what’s next for the brand.
After leaving the world of corporate law, Desiree Verdejo moved to Harlem to open a beauty boutique specializing in Black-owned indie brands. She began to notice a hole in the market, which inspired her to launch the brand Hyper! – a skincare line focused on targeting hyperpigmentation for deeper skin tones and sensitive skin types. Hyper! was an Allure Best of Beauty 2022 award winner.
Follow Hyper! on Instagram and TikTok @hyperskin. Desiree is on Instagram and TikTok @desiree.verdejo.
Follow us on Instagram @CuriousWithJVN to learn more about the products from this episode, or head to JonathanVanNess.com for the transcript. Jonathan is on Instagram @JVN.
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Our senior producers are Chris McClure and Julia Melfi. Our engineer is Nathanael McClure. Our theme music is also composed by Nathanael McClure. Production support from Julie Carrillo, Anne Currie, and Chad Hall.
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