Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs, an industry leading SEO tool, powered by Big Data. He’s a frequent speaker at marketing conferences around the world and an author of many data-driven SEO research studies.
Top 3 Value Bombs:
1. It’s hard to succeed in marketing if your product is awful. You should care about the product first; then, the marketing will almost take care of itself.
2. All you have to do is to explain to your existing customers what is awesome about your product.
3. If you're not pitching your product to people who are potentially interested in it, you're actually doing them a disservice.
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