Jules Gray describes herself as “someone that likes to keep busy.” Not only is she the founder of Hop Hideout—one of the U.K.’s first drink-in bottle shops, which opened in Sheffield, northern England, back in 2013—she’s also the organizer of Sheffield Beer Week; the Indie Beer Feast beer festival; and Indie Beer Shop Day, a new initiative she launched during the pandemic to celebrate independent beer retailers across the country.