List Building: How to Grow Your Email List Using Facebook Live

Do you want a bigger email list?

Looking for list building techniques?

To explore how to grow your email list using Facebook Live and podcasts, I interview Amy Porterfield.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. Amy specializes in helping business owners grow and monetize their online marketing.

Amy explores ways to grow your email list using social media.

You'll discover how to balance free offers with selling your knowledge.

Share your feedback, read the show notes, and get the links mentioned in this episode below.
Listen Now

You can also subscribe via iTunes, RSS, or Stitcher.

Here are some of the things you'll discover in this show:
List Building
Why Marketers Need Email Lists

Amy, who's a huge fan of social media, uses Facebook every day to find and nurture her audience. However, she explains that when users are on social media, whether it's Facebook, Instagram, Snapchat, or another network, they're constantly bombarded with a ton of messages.

When marketing on social media, you have to compete with distractions that may take your audience away in seconds; however, an email list is a great way to cut through the noise and create a central hub for your business.

Your email marketing and social media need to go hand in hand, though. Not everybody will open up your email (a good average open rate is 20%). However, the people who do open your emails are typically your best customers and repeat buyers.

Listen to the show to hear why I think it's so difficult to get exposure on social media.

Content for List Building

Content types have changed over time. Over the last year, Amy has found that one of the best ways to grow an email list is through blog posts that offer content upgrades.

First write a blog post with valuable information that people will want to share; for instance, a post in which you list five ways to do something. Then inside that blog post, include a content upgrade (a freebie) that readers can get after they click a button and give you their name and email address.

For example, Amy has a blog post on myths about doing webinars and what to do about them. The content upgrade she offers shares rookie mistakes most people make with webinars.

A couple of years ago, it was okay if your website had one option for people to sign up for the newsletter. Now, she says, you need to have a few different ways people can join your email list. Amy explains you can pique their interest in different ways.

She might have three or four blog posts with different content upgrades, as well as some opt-in or lead pages with a freebie that she sends traffic to directly by sharing a URL during a Facebook Live video. Amy also uses this strategy with her podcast, which is her number-one lead generator; the content she creates in Facebook Lives and her blog posts are her next best lead generators.

Listen to the show to discover Social Media Examiner's offer to get people to subscribe.

Driving People to Your Content

While there are paid options (like Facebook ads) to get people to your content (so they'll subscribe), there are also free ways to drive traffic. One of Amy's favorite ways is with video.

First, she jumps on Facebook Live with an agenda. She'll talk about a topic, teach, give great value, and answer live questions. Then if she has a freebie that's related to a topic, she'll end with, "Make sure to go check out..." and give a simple URL. This is where people can either read a blog post and get a freebie or just go right for the freebie.

She says you can do the same thing on Insta Stories,