Jack Pitt-Brooke, Jonathan Liew and Luke Brown are joined by Rory Campbell, owner of C&N Sporting Risk, who do data analysis and predictive modelling, and consulting for football clubs and sports betting organisations and other companies in the sporting industry. They discuss the insights that data analysis provides and what it tells us about Tottenham's improvement, Mohamed Salah's brilliant season and why Burnley keep surprising people. Is Jurgen Klopp a high variance coach? Will football men and analysts ever understand each other? And who's going to win the World Cup?