Ben and James explain why Alexa is an even bigger deal than it seems, and why both Apple and Google should fear Amazon. Plus, why Microsoft’s challenges are only beginning. Links Ben Thompson: The Amazon Tax — Stratechery Ben Thompson: Jeff Bezos at the Code Conference — Stratechery Daily Update Jeff Bezos Intervew at the Code Conference: Video, Podcast, Live Blog Now We’re Talking: Amazon Alexa Comes to Pebble Core — Pebble Ben Thompson: Twilio Files for IPO — Stratechery Ben Thompson: Google’s Go-to-Market Gap — Stratechery James Allworth: The Blessing of Failure — Medium Ben Thompson: Mobile Makes Facebook … Continue reading Episode 081 — We Have Always Been at War with Amazon