Brian P.Moran

In this book, we will show you how to substantially increase your current results, lower your stress, build your confidence, and feel better about yourself. Not by working harder, but by focusing on the activities that matter most, maintaining a sense of urgency to get those things done, and shedding the low-value activity that keeps you stuck.

there are always more ideas than you can effectively implement. The breakdown is not in knowing, but in applying.

You can’t build a reputation on what you’re going to do

At the heart of annualized thinking is an unspoken belief that there is plenty of time in the year to make things happen.

We mistakenly believe that there is a lot of time left in the year, and we act accordingly. We lack a sense of urgency, not realizing that every week is important, every day is important, every moment is important.

If we can’t produce a substantial increase this week, why do we think we can do it for the entire year?

The end of the year represents a line in the sand, a point at which we measure our success or failure.

The final five or six weeks of the year are the most fascinating time of the entire year. During this period there is a frantic rush to end the year strong and to kick off the new one with gusto. The problem is that this urgency exists for just a handful of weeks. Wouldn’t it be great if you could create that energy, focus, and commitment every week throughout the year?

We are what we repeatedly do. Excellence then is not an act, but a habit.

It’s important to understand that the results you achieve are a direct byproduct of the actions you take. Your actions, in turn, are manifestations of your underlying thinking.