The title of the book — Contemporary Business Strategies and Models is informed by the concern of the author about inability of corporate organisations to effectively execute business strategies. Other factors that necessitated the writing of this book are inability of corporate organisations to effectively adapt to ever changing Nigeria business environment, not being able to present clear strategy statements by some organisations, resistance to change, abuse of principles of corporate governance and business ethics codes, bad leadership amongst others resulting to business failures in Nigeria. Accordingly, we have tried to provide solutions to the aforementioned problems in this book.

However, the assumptions of the book is that formulating good business strategies, effectively executing and evaluating them are relevant to all managers and leaders especially those leading from the middle of the organisation and above all the chief executive officers.

The extant literature in management and other related disciplines were reviewed to enable the author develop the concepts of strategy, strategy systems, strategy and structure, strategy and styles, strategy execution, strategic thinking, Benchmarking, change management and innovation, new managerial paradigms, Leadership, Ethics, Corporate governance and Corporate social responsibility (CSR) amongst others.

Essentially, the contents of the book are distilled and presented for consumption of Chief Executive Officers, Managers/Leaders in Corporate organisations, owners managers operating Small and Medium Scale Enterprises (SMEs), workers, students especially those pursuing B.Sc Business Administration and Management, MBA and MPA degrees and individuals who want to gain knowledge on business management.

Joseph Ezenwa

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