Alex Hormozi

My Take: Performance, Revshare, and Profit-shares aren’t guarantees “per se”, but for all intents and purposes, they are. There is an implied guarantee whenever you enter into a revshare or performance partnership: if you dont make money, you don't have to pay me. In my opinion, this is one of, if not THE most desirable setup. First because it makes you accountable to your clients' results. Second it weeds out low performers. Perfect alignment between client and service provider fosters collaboration and a long-term relationship. I'm a big fan. The drawbacks are tracking and collection. So if you can find a way around that...you’ve hit a gold mine. This is a part of the offer we teach our agencies who use our software. We help them switch from a retainer model to a performance model and wrap that into the Grand Slam Offer I walked through earlier. I've seen countless agencies go from $20k/mo to $200k+/mo in a matter of a few months.

You can also pair a revshare or performance setup with a minimum. It would be like saying “we get the greater of $1000 or 10% of revenue generated.” So if the client doesn’t generate money because of whatever reason this at least covers your costs of services etc.

Or saying we get $1000/mo for the first 3 months, then after that, it switches to 100% performance. This would be ideal for a setup that

When selling one on one, you ask for the sale first, before offering the bonuses. If they say yes, then after they have signed up, you let them know the additional bonuses they're going to get. This creates a wow experience and reinforces their decision to buy.

On the other hand, if the person does not buy after the first ask, then you present a bonus that matches their perceived obstacle, then ask again. Don’t feel weird about asking again. You simply agree with the prospect, add the bonus, and ask if this consolation was “Fair enough.” People have a hard time rejecting reciprocity, so adding a bonus to accommodate, then another, then another, and people will feel almost obligated to buy from you.

Simply stated, with enough skill, you can become the house.

book is about how to make profitable offers. Specifically, how to reliably turn advertising dollars into (enormous) profits using a combination of pricing, value, guarantees, and naming strategies. I call the proper combination of these components: a Grand Slam Offer.

Their discomfort compounds. And once the discomfort of staying the same surpasses the discomfort of change, they take the leap.

problems typically stem from two big kahunas:

Not enough clients
Not enough cash (excess profit at the end of the month)

If you are willing to exchange the time it takes to watch two episodes of your favorite tv show and really study this book — and if you implement even a single offer component — I can guarantee you will add more clients and more dollars to your bottom line. Reading this book, and taking it to heart, will be the single best return on time for your business. Nothing else will allow you to do what this book can do in the same amount of time. That is a promise.

Grand Slam Offer helps with all three of the requirements for growth: getting more customers, getting them to pay more, and getting them to do so more times.

Alright, let’s start by defining a Grand Slam Offer.

It’s an offer you present to the marketplace that cannot be compared to any other product or service available, combining an attractive promotion, an unmatchable value proposition, a premium price, and an unbeatable guarantee with a money model (payment terms) that allows you to get paid to get new customers . . . forever removing the cash constraint on business growth.

A grand slam offer given to the wrong audience will fall on deaf ears. We want to avoid that at all costs.