Adam Alter

People get stuck in every imaginable area of life. They get stuck in jobs they’d prefer to leave, and in relationships that leave them unfulfilled. They get stuck as writers, artists, composers, athletes, scientists, and entrepreneurs. Sometimes they’re stuck for days, and other times for decades. Sometimes they stumble on breakthroughs, and other times they remain mired for life. We hear relatively little about these stubborn cases of stuckness because we’re bombarded by popular success stories.

After the third launch, the team was introduced to fifteen angel investors.

Jeff Bezos ultimately brought in Jeff Wilke, who saved the growing company from itself. Wilke’s background in manufacturing gave him the tools to turn Amazon’s warehouses into finely tuned machines, ultimately allowing the company to promise the same-day and next-day
delivery options that fueled its Prime membership service.