Susan Cain

The earlier guides emphasized attributes that anyone could work on improving, described by words like

Citizenship
Duty
Work
Golden deeds
Honor
Reputation
Morals
Manners
Integrity

But the new guides celebrated qualities that were—no matter how easy Dale Carnegie made it sound—trickier to acquire. Either you embodied these qualities or you didn’t:

Magnetic
Fascinating
Stunning
Attractive
Glowing
Dominant
Forceful
Energetic

It was no coincidence that in the 1920s and the 1930s, Americans became obsessed with movie stars. Who better than a matinee idol to model personal magnetism?

“ALL AROUND YOU PEOPLE ARE JUDGING YOU SILENTLY,”

The IC, as it became known in the popular press, was developed in the 1920s by a Viennese psychologist named Alfred Adler to describe feelings of inadequacy and their consequences.

America had shifted from what the influential cultural historian Warren Susman called a Culture of Character to a Culture of Personality—and opened up a Pandora’s Box of personal anxieties from which we would never quite recover.

But without the help of the right soap, the woman was a social failure.

Eleanor spoke out of conscience, and acted as a conscientious person. That was different.”

introverts are capable of acting like extroverts for the sake of work they consider important, people they love, or anything they value highly.

rather than sitting around and talking about girls, I got to know them. I used having relationships with girls, plus being good at sports, to have the guys in my pocket. Oh, and every once in a while, you have to punch people. I did that, too.”

I don’t really like being the guest at someone else’s party, because then I have to be entertaining. But I’ll host parties because it puts you at the center of things without actually being a

I don’t really like being the guest at someone else’s party, because then I have to be entertaining. But I’ll host parties because it puts you at the center of things without actually being a social person.”