en

Jason Santa Maria

  • Вадим Мазурhas quoted2 years ago
    Typography is a design’s voice.
  • Вадим Мазурhas quoted2 years ago
    To paraphrase Stephen Coles, the term readability doesn’t ask simply, “Can you read it?” but “Do you want to read it?”
  • Вадим Мазурhas quoted2 years ago
    Readers read best what they read most
  • Вадим Мазурhas quoted2 years ago
    All-caps text forms blocky shapes with little distinction, while mixed-case text forms irregular shapes that help us better identify each word.
  • Вадим Мазурhas quoted2 years ago
    Typography is the primary tool we use as designers and visual communicators to speak.
  • Вадим Мазурhas quoted2 years ago
    Most people are short on time.
  • Вадим Мазурhas quoted2 years ago
    Because when a reader notices the type, they’re taken out of the act of reading and are instead trying to decode why something else is calling attention to itself.
  • Вадим Мазурhas quoted2 years ago
    Ask yourself: what do I want my design to convey?
  • Вадим Мазурhas quoted2 years ago
    When in doubt, a good rule of thumb is to pair a serif and a sans serif.
  • Вадим Мазурhas quoted2 years ago
    To keep the system you’ve created for visual communication properly balanced, you need to choose typefaces that don’t compete too much with each other, but aren’t so similar as to be indistinguishable.
fb2epub
Drag & drop your files (not more than 5 at once)