Ben Parr is an award-winning journalist, entrepreneur, investor, and expert on attention. He is the author of Captivology: The Science of Capturing People’s Attention . He is Co-founder and Managing Partner of DominateFund, an early-stage venture capital firm. Previously, he was Co-Editor and Editor-at-Large of Mashable and served as columnist for CNET. Parr was named one of the top ten tech journalists in the world by Say Media and named to the Forbes “30 Under 30.” He lives in San Francisco.