“Accounting and Marketing: How They Work Together” explores the vital roles that accounting and marketing play in building successful businesses. We explain how accounting tracks income and expenses, ensures statutory compliance, and provides critical financial information to investors, management, and government. Meanwhile, marketing drives sales and helps achieve the ultimate business goal—making money.

This book details how the integration of accounting and marketing allows for the smooth functioning of modern businesses. We cover essential techniques, methods, and concepts for holistic business management, and provide solutions to common challenges faced by businesses.

Business Management students, professors, entrepreneurs, managers, and business enthusiasts will find this book invaluable. We offer practical knowledge to enhance understanding and preparedness for any business adversity.

Subodh Jain

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