In the groundbreaking book “Viral Customer Experience: How to Build Irresistible Customer Journeys,” readers are invited to master the art and science behind constructing customer experiences that transcend mere satisfaction to become viral phenomena. In a market overflowing with options, this guide illuminates the path to making your brand not just memorable but ardently promoted by those who experience it.

This essential read delves into why creating an unforgettable customer experience is crucial in today's competitive landscape, where a superior product or service alone doesn't cut it. It reveals the common oversight many businesses make—underestimating the power of the customer experience— arguing that neglecting this critical aspect can result in missed opportunities for organic growth through word-of-mouth, a marketing channel renowned for its effectiveness and authenticity.

“Viral Customer Experience” is packed with insightful takeaways designed to elevate your brand above the cacophony of the marketplace. It provides a deep dive into the psychology behind what compels people to share their experiences and how to harness this understanding to turn casual customers into fervent brand evangelists. The book offers practical strategies for embedding social triggers into your customer experience, enhancing the likelihood of your brand being talked about and recommended.

Moreover, this guide doesn't just stop at theory. It provides a detailed, step-by-step approach to crafting customer journeys that are so compelling and memorable that they naturally encourage customers to return and, crucially, bring their friends with them. From leveraging the nuances of human behaviour to implementing actionable tactics, “Viral Customer Experience” equips you with the tools necessary to transform your customers into your most powerful marketing asset. Become a brand that's impossible to ignore, a brand that people can't help but talk about.

Woodbridge Publishers